TRADEMARKS FOR CANADIANS

For entrepreneurs and small businesses – quick answers to the most common questions.

An explanation of ‘use’ in trademarks law.

Why two companies can register identical or similar marks, if they are for different goods or services bought by different consumers.

Basic principles for people new to trademarks.

A trademark is not the same as a business name registration, or incorporation.

The difference explained.

An explanation of “confusion” – what is is and why it is so important.

Even if two marks are not identical, the key issue is whether they might create confusion in the mind of the ordinary consumer

When to apply to register your a trademark  …. and when not to bother.

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Government fees, our fees, and why hiring an expert saves time and money.

Read this next: a flowchart of the process, from application to registration.

Canadian trademark law beyond the basics.

Government fees, our fees, and why hiring an expert saves time and money.

Learn about searches and why it is ‘likelihood of confusion’ that matters, not ‘is the identical trademark already registered’.

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Whether you are the applicant or opponent, we can assist with strategic, effective advice on oppositions to pending applications.

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